Blogger, Swapnil Shukla said it best when she wrote "Your windows should be your gift to the city, your gift to your customers. Your gifts needs to reflect your unique take on the holiday season and spirit."Ideas
1. Cupcake stands now come shaped as Christmas trees. Try a variation of the tree featured on Deal Wise Mommy and Solomon Spot, by placing an open box of jewelry in each spot of the tree showing off your favorite styles. If you have limited inventory to dedicate staggered a limited number of jewelry boxes throughout the side of the tree facing the street.2. Fill clear glass ornaments with inexpensive faux gems and hang from a Christmas tree or evergreen garland in your store's window. Supplies are available at all major craft stores.
3. Blogger and photographer enthusiast Lew, found this beautiful winter window scene at his local jewelry store. Recreate the same feeling using pre-lit ceramic decorative holiday house and faux snow available at most all large retailers.4. Decorate the window's floor with your store's holiday wrapping paper and use your packaging materials (bows, bags, stickers, and boxes) to decorate a mini Christmas tree with a few open jewelry boxes, featuring your top selling styles and a crumpled up piece of wrapping paper beside each box as if she had just opened it Christmas morning.5. Think outside the box! Blogger, Anne of Ritournelle in her report on Herme's 2010 window diplays showed that anything can be a jewelry display. Yes, even a pine cone can display jewelry! Visit your local craft store for other great display alternatives such as ornaments or silk flowers.
Remember, you may have the most beautiful fine gemstone jewelry, unique engagement rings, and elaborate collection of diamond cluster pendants and earrings but if the shoppers do not come into your store no one will ever know. Make sure your windows catch every passing eye. For a wonderful article on visual merchandising visit Swapnil Shukla's blog.Image Credits: Swapnil Shukla, Anne of Ritournelle, Lew, Anne, Blogger and founder of Deal Wise Mommy,Solomon Spot