Image: Gemological Institute of AmericaOnline jewelry stores are faceless places to shop. Embrace that fact, and let your customer's know you are more than that, you are an independent jeweler as well as a reliable resources for the community. Own that fact! Sell that fact! BUT be sure your employees will live up to that statement by maintaining their knowledge base. Take advantage of your manufacturer's training program, get them involved in G.I.A. training courses, and before the holiday season have them read through these great on-line resources! These quick educational sites are a great refresher for your veteran staff as well as a quick training tool for your holiday help.1. DiamondsThe Gemological Institute of America's 4C's interactive website is a great resource. It accurately demonstrates the quality difference in color, cut, carat, and clarity with user friendly interactive diagrams.2. GemstonesAmerican Gem Trade Association's website gives a thorough but readable breakdown of all the major gemstones.Gemological Institute of America's interactive gem identification website allows you to search for stones based on simple facts, such as color.3. Jewelry MakingThis International Gem Society article starts with "what do you call that thingy." This simple read is a great introductory article for seasonal holiday sales staff.Email us for Jabel's printable die struck PDF that will summarize the difference between cast and die struck jewelry at info@jabel.com.4. MarketingConvince and Convert's digital marketing blog, while technical, is thorough, educational, and a great resource.5. General EducationFrom trending to merchandising, our sales representatives are a great resource for your sales staff. We are happy to organize in-store training to educate your staff on die striking, palladium metal blends, and hand engraving.
Email us for an appointment in your store at info@jabel.com